Dime was born in Montreal from a common thread between a group of skateboarders to exercise fun and creativity. Beginning in 2005, Dime established itself with its skateboarding video projects as a company known for its humour and innovative concepts. In 2015, Dime Glory Challenge elevated skateboarding events to a new standard with its uncompetitive style and broad, relatable appeal. Following the same ideologies, Dime opened its flagship store in Montreal and evolved into a clothing brand sold in finer skate retailers and fashion boutiques worldwide.